Olá! Hola! Hello!

My name is Iara Zeferino and I am a graphic designer from a small portuguese village. I spent most of my days in Lisbon, moved to São Paulo and now, my cat and I, are based in Madrid.

about my work

I have worked with editorial, packaging and some web design but mostly, over the last few years, I’ve been focusing on branding. Either working with global brands or helping small and medium entrepreneurs or start-ups to make their vision come to life and tell their story. That’s why I’m most passionate about branding: I love to tell a story. I’ve also been involved with strategy for different kinds of businesses.

about me

I love the sea, sewing, restoring furniture, cooking and eating (especially eating), travelling, interior design and photography. And if once I’ve struggled with my multiple interests, I believe now that it’s the mix of everything I do - the places I’ve been and the people I’ve met - that is the drive for a stronger approach on the projects I work with.

If you feel we could work together or just want to say hi: iarazeferino@gmail.com